CLOUD 29
In honor of Women's History Month, CLOUD 29 is a mock marketing campaign, created to celebrate the 10th anniversary of CLOUD 19. This album is a collection featuring remastered tracks with new features added. The album was invented to not only share career and personal growth but also for her talent and passion for music.
Company: Warner Music Group
Team
Designer & Art Director: Mia Tran
Creative Director: Gracie Young
Copywriter: Esmeralda D. Perez
Branding Motion Graphics Graphic Design I Tools: After Effects Photoshop
Preroll Ad Video
Click to watch full video with audio
In 2014, Kehlani unveiled her Cloud 19 album at the age of 19. Fast forward to 2024, the birth of "Cloud 29" marks a decade of Kehlani's growth and passion for music as she enters her 29th year. The album's design draws inspiration from the original Cloud 19 aesthetics, with a touch of artistic modernity. The inclusion of Kehlani's daughter, Adeya Nomi, as a central figure on the cover symbolizes a significant part of Kehlani's life. The second physical release is a cassette tape. Drawing inspiration from Kehlani's hometown in Oakland, California, the cover design imitates the Bay characteristics such as the Golden Bridge and skyscraper.
Physical Release
DSP Banner
