The Cure is an English rock band formed in 1978 in Crawley, West Sussex. This holiday season, WMG is launching a mock marketing campaign to celebrate the Cure’s legacy with the newest album called “Cure For The Soul: The Essential Collection”. 

 

I created this video as a short pre-roll to promote the launch of their newest products. The Cure albums’ designs are generally based on illustrations and crappy hand drawn style. Inspired by The Cure’s style, I incorporated animated drawings to the video, with a grunge effect in the background to create a gothic, dark vibe for the video.